The International Printing Museum – Social Media Strategy

The Problem…

The International Printing Museum in Carson, CA houses an incredible variety of antique printing presses. The museum needs a robust social media strategy that engages a variety of visitor-types and works in concert with their in-person engagement events.

The Solution…

The museum is important to the history of information and design, making it extremely relevant to a variety of groups. I performed an evaluation of current museum practices and the relevant target markets to construct a theory-based social media plan that is sustainable for the small staff of the museum.

 

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