Fitness Matrix is a privately owned gym focusing on a holistic view of fitness. I wanted to create a simple text-based logo with an image element that could stand alone on various marketing collateral.

Early Sketches

I played with ideas to incorporate a “matrix” into the name of the business, while also implying vitality and fitness.

Final Versions

Using Adobe Illustrator I created several versions of the logo, the final two of which are shown here. The top design in red is the final version.