The Problem…
Design a new logo for Fitness Matrix a privately owned gym focusing on a holistic view of fitness.
TOOLS
- Adobe Illustrator – Logo Design
- Sketching
The Solution…
I created a simple text-based logo with an image element that could break away to stand alone on various marketing collateral.
Early Sketches
I played with ideas to incorporate a “matrix” into the name of the business, while also implying vitality and fitness.
Final Versions
Using Adobe Illustrator I created several versions of the logo, the final two of which are shown here. The top design in red is the final version.
